menstruation is more than a feminine phenomenon — it’s a human one. however, period care industry ignores 16 million trans men and non-binary people who menstruate every month. at freda we believe period inclusivity is a right, which is why together we created not just a campaign, but a new product: cycle

- awards

cannes lions, 2022 - silver lion, gender equality /

cannes lions, 2021 - shortlist, creative strategy lions /

gerety award, 2021 - gold product & packaging design /

eurobest award, 2021 - shortlist creative strategy /

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film