Cata as Cata
I cook without a recipe.
I smile at people in the subway (it's a hobby).
Fashion designer in my closet.
My eyes tear up when it rains and when I yawn.
I can sleep on any surface, (achievement: standing on the Tokyo subway).
I try to make myself cry with emotion once a week.
Cata as an Art Director
Society is advancing at a pace that advertising does not adapt to. I would like my work to be known for being irreverent, disruptive, and unfiltered. As an Art Director, I am unafraid of representing a reality absent of taboo or idealization.
Humans need more honest advertising. Now is the time to claim places that were never present before in this sector.
Golden Award of Montreux / Finalist - 'Brick the Law'
Clio Sports / Bronze - 'Wherever Together'
Clio Sports / Bronze - 'Lended Steps'
VMLY&R Commerce New York - Art Director
R/GA New York - Art Director Intern
AKQA Tokyo - Art Director Intern
McCann Madrid - Art Director Intern
McCann Barcelona - Art Director Intern
Miami Ad School México - Admission Advisor
University of Vigo - Art Director Intern