Cata as Cata

 

I cook without a recipe.

I smile at people in the subway (it's a hobby).

Fashion designer in my closet.

My eyes tear up when it rains and when I yawn.

I can sleep on any surface,  (achievement: standing on the Tokyo subway).

I try to make myself cry with emotion once a week.

Cata as an Art Director

Society is advancing at a pace that advertising does not adapt to. I would like my work to be known for being irreverent, disruptive, and unfiltered. As an Art Director, I am unafraid of representing a reality absent of taboo or idealization.
 
Humans need more honest advertising. Now is the time to claim places that were never present before in this sector.
 

PROFESSIONAL AWARDS

2021

 

Cannes Lions / Shortlist - 'Cycle by Freda'

student AWARDS

2021

 

Clio Health / Shortlist - 'Wellnex'

ADC The Young Ones / Silver  Cube - 'Too Sexy for UK'

ADC The Young Ones / Gold Cube - 'Her Street'

ADC The Young Ones / Silver Cube - 'Her Street'

ADC The Young Ones / Merit - 'Her Street'

ADC The Young Ones / Merit - 'Her Street'

Golden Award of Montreux / Gold Medal - 'Foodie'

Golden Award of Montreux / Finalist - 'Brick the Law'

Golden Award of Montreux / Finalist - 'Too Sexy for UK'

2020

Clio Sports / Bronze - 'Wherever Together'

Clio Sports / Bronze - 'Lended Steps'

D&AD Future Impact / Pencil - 'Naked Books'

Ad Stars / Crystal on Design - 'Staying Alive'

Ad Stars / Shortlist Design - 'Support a Stranger'

Ad Stars / Shortlist Integrated Gender Equality - 'Too sexy for UK'

 

Ad Stars / Shortlist PSA Gender Equality - 'Too sexy for UK'

Ad Stars / Shortlist PSA Human Rights - 'Wherever Together'

Young Lions Live Award, Cannes Lions / Shortlist - ‘Foodie’

The Young Ones / Gold Pencil - 'Wherever Together'

 

ADC The Young Ones / Merit - 'Wellnex'

Golden Award of Montreux / Finalist - 'Wherever Together'

Círculo Creativo / Shortlist Glass - 'The Sounds of Domestic Violence'

2019

Círculo Creativo / Shortlist Mobile - 'League of Fanatics'

​Círculo Creativo / Shortlist Digital - 'League of Fanatics'

​Círculo Creativo / Gold Award - 'Lended Steps'

​Círculo  Creativo / Bronze Award - 'Spoiler Alert'

It Hurts Us All / Gold - 'The Sounds of Domestic Violence'

It Hurts Us All / Atresmedia Special Zero Tolerance Award -

'The Sounds of Domestic Violence'

AMAPRO  / Silver Award - 'The coolest song'

2018

 

Effie College / Silver Award - ​'Every Steps Matter'

El Ojo de Iberoamérica / Bronze Award -  'League of Creatives' 

El Ojo de Iberoamérica / Shortlist - 'LS Market'

 

AMAPRO  / Gold Award - 'League of Fanatics'

EXPERIENCE

VMLY&R Commerce New York  -  Art Director

R/GA New York  -  Art Director Intern 

AKQA Tokyo  -  Art Director Intern

McCann Madrid  -  Art Director Intern

McCann Barcelona  -  Art Director Intern

Miami Ad School México  -  Admission Advisor

University of Vigo  -  Art Director Intern