Lent STEPS

In 2018, a conflict became the center of an extensive debate on account of a group of people entering Mexico, known as the “migrant van”. The ‘migrant van’ is a refugee group of people from Central America, mainly from Honduras, with the purpose of abandoning the violence and extreme poverty of their countries and reaching US land. Since it is a highly controversial and complex situation, Nike wanted to help.

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AWARDS Gold winner in CÍRCULO CREATIVO

ART DIRECTION
Catarina Barcala
COPYWRITING
Pedro Espinosa