- naked books

penguin

65% of readers prefer the tactile experience of a physical book. unfortunately, this often ends up being at the cost of the planet. on its 85th anniversary, penguin launches naked books - just like the manuscript the author first conceived them in, retain the emotional investment of a paperback without the environmental cost. naked books are printed on recycled paper with organic ink. no cover, no chemicals, no wasted resources. they will be printed on demand and delivered to the readers’ doorstep with carbon-neutral transportation. with naked books, we encourage readers to protect the planet by doing what they do best - reading.

- awards

d&ad future impact winner 2020

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art direction
catarina barcala
xavi ocana

copywriting
palak kapadia