to launch acura’s first-ever gateway premium suv, we made an art-led, mixed-media film that leads with how the 2025 adx feels to drive—more experience than spec list. partnering with five rising artists from around the world, we turned key adx features into distinct visual worlds and stitched them into one seamless ride. debuting during march madness and set to a track by australian producer kito, the spot brings together work from the ambriz brothers, antoni tudisco, xander opiyo, crystal cashmere, and dalkhafine—helping acura speak to a younger generation of premium buyers through culture-first storytelling.
agency: mullenlowe us
gcd: ty hayward
acd: alex haase
creative: gabby grubb, mary nowels, catarina barcala & xavi ocana
artist: arturo and rodolfo ambriz, antoni tudisco, xander opiyo, crystal cashmere, dalkhafine