WHEREVER. TOGETHER.

BRIEF

To inspire the next generation of female explorers and highlight their personal relationship with the outdoors.

INSIGHT

There are women all around the world who spend their days outdoors - often traversing over uneven and steep terrain - who we don’t conventionally consider explorers.

IDEA 

The North Face inspires women to get outdoors to join their sisters around the world.

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One Show YOUNG ONES, 2020 - gold PENCIL
Golden Award of Montreux, 2020 - Finalist

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CREATIVE TEAM 
 
Catarina Barcala
Palak Kapadia
Xavi Ocaña