staYin' alive

BRIEF

Google and HMCT want to use typography to highlight the impact of music on social causes.

INSIGHT

Only 54% of Americans know how to perform CPR and just 11% know the correct pace. 

 

IDEA 

The song "Stayin' Alive" has 104 beats per minute — the rate recommended by the American Heart Association for chest compressions. We use the beat of this song to help people stay on track while performing CPR.

CRYSTAL IN DESIGN, AD STARS 2020

Art Direction
Catarina Barcala
Copywriters
Palak Kapadia
Matthew Frederickson
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