staYin' alive

BRIEF

Google and HMCT want to use typography to highlight the impact of music on social causes.

INSIGHT

Only 54% of Americans know how to perform CPR and just 11% know the correct pace. 

 

IDEA 

The song "Stayin' Alive" has 104 beats per minute — the rate recommended by the American Heart Association for chest compressions. We use the beat of this song to help people stay on track while performing CPR.

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CRYSTAL IN DESIGN, AD STARS 2020

Art Direction
Catarina Barcala
Copywriters
Palak Kapadia
Matthew Frederickson