SONGS TO BE DELETED

INSIGHT

It’s hard to find new love when we're still hung up on our exes.

IDEA 

Spotify and Hinge get together to help single people forget about their exes and find new love. For every song you delete (that reminds you of your ex), Hinge will give you 10 more likes you can use to find new love.

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App: For every song you delete (that reminds you of your ex), Hinge will give you 10 more likes you can use to find new love.

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App: For every song you delete (that reminds you of your ex), Hinge will give you 10 more likes you can use to find new love.

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App: For every song you delete (that reminds you of your ex), Hinge will give you 10 more likes you can use to find new love.

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Playlist: On Spotify, we create a playlist of all the songs people got rid of.

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Prints: We bring this to life with print and transit ads where a deleted song leads into a new one.

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OOH

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MTA Activation: We take over the announcements inside the MTA to play the songs that people at that station deleted.

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Book Happily-Ever-After Hinge: We will encourage people to send in their stories of finding true love on Hinge. We will compile the best ones into a coffee table book and also publish it on our social media.

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​We'll also publish the books on our social media.

ART DIRECTION
Xavi Ocaña
Hanna Choi
Catarina Barcala
COPYWRITING
Palak Kapadia
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Art

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