SELENE

CONTEXT

There are more than 1,500 million kids between the ages of 5 and 15 around the world that live surrounded by taboos. ​

INSIGHT

The best way to educate children is through something they relate to, their toys.

IDEA

Create Selene, the first doll that menstruates. Selene teaches young girls about the importance of being informed about their cycle and how natural it is. We want to inspire women everywhere to own their period and not hide it.

CREATIVE TEAM 
 
Art Direction: Catarina Barcala
Copywriter: Jacky Salomé
  • Negro del icono de Instagram
  • Icono negro Vimeo

Art

© Copyright