There are more than 1,500 million kids between the ages of 5 and 15 around the world that live surrounded by taboos.
The best way to educate children is through something they relate to, their toys.
Create Selene, the first doll that menstruates. Selene teaches young girls about the importance of being informed about their cycle and how natural it is. We want to inspire women everywhere to own their period and not hide it.