League of Fanatics

CONTEXT

Violence in Mexican soccer has become a big social problem.

INSIGHT

Threats of violence precede physical violence. The spreading of hate over social media is the escalation of aggression between fans both on and off the field. 

IDEA

BBVA Bancomer is launching League of Fanatics. We will unite with Twitter to measure the mood of users during each game to turn all the passion for football into support for their team instead of hate against their opponents.

AWARDS Gold winner in AMAPRO 2018

AWARDS Shortlist in moBile CÍRCULO CREATIVo

AWARDS Shortlist in digital, social and technological CÍRCULO CREATIVO 

CREATIVE TEAM 
 
Catarina Barcala
Hanna Choi
Xavi Ocaña
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Art

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