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- cycle
freda
menstruation is more than a feminine phenomenon — it’s a human one. however, period care industry ignores 16 million trans men and non-binary people who menstruate every month. at freda we believe period inclusivity is a right, which is why together we created not just a campaign, but a new product: cycle
- awards
cannes lions, 2021 - shortlist, creative strategy lions 2021 /
gerety award, 2021 - gold product & packaging design /
eurobest award, 2021 - shortlist creative strategy /
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film
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case study
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product

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social
mccann madrid
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