Every Step Matters

CONTEXT

In Mexico 2.3 million people work as housekeepers. Housekeepers, often derogatorily referred to as “chachas,” don’t have the same labour rights as the rest of Mexicans.   

INSIGHT

 Mexicans are grossly unaware of the poor treatment domestic workers receive, which is tantamount to stepping on their rights.

 

IDEA

 We joined Conapred to present a luxury shoe brand that would make people conscientious of how the rights of the domestic workers are stepped on daily.

AWARDS Silver winner in Effie's 2018

CREATIVE TEAM 
 
Catarina Barcala
Hanna Choi
Xavi Ocaña
Gabriel Salazar
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